Start Your Coaching Business in 6 Steps

Written by Wesley Henderson

May 5, 2023

Are you an expert in a field and would like to positively change people’s lives? If so, we’ve got the perfect career for you — coaching.

Being a coach allows you to help people take positive action in various aspects of their lives. Whether it’s in business, fitness, or finances, your expertise will improve many lives. Of course, you’ll profit greatly from every client that signs up for your programs.

Starting a coaching business is like starting any business. There is a process to follow and documents to file.

Luckily, we’re here to cut through all the legalese and confusion. Read on to learn more about getting your coaching business off the ground. By the end of this article, you’ll be excited to kickstart your coaching business.

1. Name Your Business

You’ll need a catchy name for your coaching business. Besides generating market appeal, you also need it for legal reasons. Whatever name you come up with is what you’ll include in your documents when you register your coaching business.

Here’s a word of advice from us. Ensure that the name you want isn’t taken. You can visit the USPTO.GOV to check the availability of your desired business name. Download this guide with step by step instructions too!

2. Register as an LLC

Why should you register your coaching business as an LLC? As an LLC, your coaching business will enjoy massive liability protection. Also, if you’re just starting out, you’re likely the sole LLC owner. This makes registering your business as a corporation untenable.

Registering as an LLC is easy and you have many options. You can DIY, use drafted legal, or hire a lawyer. Drafted Legal is an in-between option where it’s still inexpensive and done right:

Start an LLC today!

3. For Added Scale, Create a Website

A website for your coaching business will be an asset. It gives you a place to engage clients, and it’s also where your clients can sign up and pay for your coaching classes or programs.

4. Set Up Your Coaching Agreement for Future Clients

Coaching online or physically can place you in harm’s way, legally speaking. To protect yourself, you need an agreement with your clients that clarifies what they can get from your services. This is where a coaching agreement comes in.

You might need a notary to draft a coaching agreement for future clients. Luckily, there’s an easier and cheaper alternative to a notary — our coaching agreement template.

5. Get Clients

With everything set up, you’re now ready to get clients. There’s no one-size-fits-all approach to getting new clients. However, you can’t go wrong with advertising on social media. This helps you reach many leads easily and for free.

If you have a website, optimize it for search engines by populating its content with the right keywords and search terms.

6. Help People, Get a Referral, Repeat

Once you have a few clients on board, do your best to deliver your services. Your satisfied clients will spread the word about how great your coaching is. Before you know it, you’ll have plenty of new clients signing up for your programs.

Take the Guesswork Out of Starting Your Coaching Business With Our Templates

Our legal templates will enable you to create and register your coaching business. Grab our coaching business bundle today and embark on your


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