Sponsorship Agreement Template


Sponsorship Agreement Purpose

This is a written document between you and a sponsor or advertiser that outlines the terms of your relationship.

This legal document outlines what is expected from you and your sponsor/advertiser when you work together. It will explain clearly what you will be doing to promote the brand, and the fee for this. It will protect you and your business legally and financially (limits your liability).

Using a sponsorship agreement can help prevent disagreement or misunderstandings with your sponsor/advertiser. The arrangement form could also give you an ‘out’ if the sponsor’s brand no longer fits/meshes with yours and your business. Therefore, it is a good idea to use a document like this every time you bring on a new client.

We can work with you to ensure that the terms you include in your agreement are effective, to the point, and easy for every party to understand


image of sponsorship agreement thoughts

Drafted legal sponsorship agreement template (20 sections) covers advertising details, fees and risks, advertiser’s submission and ownership, confidentiality, license, risk, indemnification, and many more topics.

Sponsorship Agreement Form Content

Advertising details and fee

This section will explain exactly what you’ll be providing and should be as detailed as possible to manage your client’s expectations. If your client has complaints you can refer back to this and what you promised them, so it’s important to be as accurate as possible regarding deliverables/service/time/fees etc.


The sponsor/advertiser grants you a limited, royalty free, non-exclusive and non-transferable license to reproduce, publish and distribute their intellectual property.

Advertiser’s submission and ownership

The advertiser will submit all advertisements to the Company according to specifications provided. You will have discretion to reject or substitute these advertisements.


The advertiser must understand that there is a risk to advertising and that you, the company, cannot guarantee results of any kind.

Company discretion

The company may refuse to publish content provided by the sponsor/advertiser at your own discretion.

Indemnification (compensating someone for harm or loss)

Advertiser agrees to fully indemnify, hold harmless, and defend Company and its owners, employees, affiliates from and against all claims, demands, actions, suits, damages, liabilities, losses, settlements, judgments, costs, and expenses which results or arises out of any breach of representation of the company contained in the sponsorship agreement.

Failure clause

If you, the Company, are unable to fulfill this agreement for reasons such as illness, acts of God (including hurricanes, earthquakes, and similar), riots, pandemics, or any other cause, the Company will not be held responsible for its failure to perform.

Confidentiality agreement

A clause which promises that you, the Company, will not disclose, reveal, report or use any confidential information of the advertiser/sponsor (except if required to by law).

Right to terminate and severability

You have the right to terminate this agreement for any reason and without notice.

Dispute resolution

If a dispute cannot be resolved through negotiation and/or mediation in an amicable manner, then the dispute must be resolved between the parties through binding arbitration. The binding arbitration will be in place of a lawsuit and will use a neutral arbitrator instead of a judge and/or jury.

Sponsorship Agreement FAQs

Do we need to use this legal form?

We very strongly recommend that you use a sponsorship agreement to prevent disagreement or misunderstandings. If there are any disputes between you and the advertiser/sponsor, this agreement can help resolve them in an effective and professional manner.

Can we send our document electronically?

The document may be executed electronically by facsimile or handwritten signature, all of which have the same effect as original signatures and will be legally binding for the parties involved.

Can a lawyer look over this for me before I sign it and send it to my clients?

Yes, an attorney can review your documentation for you to sign, but we hope that the template we send you will be clear and concise enough for you to use independently and in your own time. It comes with instructions to guide you through, but of course we are here to help at any point.

Remember – any questions you have – we are here to help.