How to Start a Local Business

Written by Wesley Henderson

December 14, 2022

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Starting a business can be incredibly exciting, especially if you think about how much of an influence it could have on your life and the lives of people around you. But before you can cross the threshold into entrepreneurship, you need to learn how to start a business. Starting a local business can be overwhelming, especially if it’s your first time. However, there are tried-and-true steps to follow for successfully starting a local business. Many people may wish for shortcuts to success, but these steps are essential to get it right from the beginning.

Here are some tried-and-true steps that will help you on your journey, from identifying and validating your money-making venture, all the way through to launching your own local business and achieving your goals.

Start With a Business Idea

To start a business, you need a business idea. A good business idea is one that a lot of people will want and need. Find something that you’re passionate about that will meet a need in your community. If you don’t have a solid idea of what your business could be, the best way to start is by considering the following:

  • What do you enjoy doing?
  • What do you excel at?
  • What do others come to you for guidance about?
  • What is something you’ve always wanted to do but couldn’t do because of a lack of resources?
  • What’s the potential opportunity size?
  • Who are your competitors?
  • Will there be restrictions or regulations?

The answers to these questions can help you think of a business idea that is ideal for you. These questions may also help you expand an existing idea and come up with a conclusion. These questions may not only help you generate a profitable business idea but also help you start a business that you are passionate about. Whether it is in the food, music, wellness, tech, art, and other industries, the more you are into something the better chances you have of positive results.

Create a Business Plan

Once you have a solid idea of what your business entails, creating a business plan is the next crucial step. Your business plan will be the basis of your business. Creating a business plan is beneficial to solidifying your idea and making the process of starting a business more efficient. A well-crafted business plan can help you establish your business goals and what you hope to achieve with the venture. It will assist you from the launch and throughout your business’ growth.

Your business plan should serve as a roadmap for how to structure, operate, and expand your business while striving to meet those objectives. In other words, it is a way to properly strategize the key components of your business. While fully understanding your business goals, a business plan should highlight all possible steps you can do to achieve your business goals, and avoid things that can put your business in a negative situation.

Another advantage of a business plan is that it can assist you with:

  • Identifying potential flaws
  • Communicating your ideas to stakeholders
  • Putting important data about your company in order
  • Hiring employees that are right for your company

Form an LLC

In today’s fiercely competitive business industry, you should bring your business to a path where you can get every advantage in your business structure. Today, starting a business and organizing its structure with an LLC is essential. Although there are several ways of organizing your business, one of the more popular forms is the Limited Liability Company (LLC).

The Limited Liability Company (LLC) is a business structure that separates the company from its owners, providing limited liability protection and pass-through taxation. Owners are not typically held personally responsible for the LLC’s debts and liabilities. The LLC’s income is not separately taxed at the entity level, but a tax return must be completed if the LLC has more than one owner. Income or loss shown on this return is passed through to the members, who must then report it on their personal tax returns and pay any necessary taxes.

To help you have a clearer picture, here are the benefits of forming an LLC:

  • Tax advantages
  • Raising capital from investors
  • Limited personal liability for business debts
  • Flexible membership
  • Management structure
  • Pass-through taxation
  • Heightened credibility
  • Limited compliance requirements

If you are on a budget and looking for an LLC or any business templates, you can check out Drafted Legal, a company that helps you have easy access to legal templates on a startup budget.

Open a Business Bank Account

Opening a business bank account is an essential step to establishing your local business. There is no doubt that having a business always includes accounting; opening a business bank account can help you simplify your accounting and establish the credit history of your business, all of which can result in the easier application of necessary business loans, lines of credit, mortgages, and more.

In addition, when you use a business bank account for your business transactions, it makes it simpler for third parties, such as your bookkeeper and accountant, to find the necessary information. Your accountant will be able to create year-end financial statements more quickly because they won’t have to differentiate between your personal and business transactions. During tax season, it’s also more efficient for your accounting team to collect the financial info they need to file your taxes. This saves them time and could save you money on their fees.

Invest in Marketing

Once you have established the right business structure for your local business, it is time to promote it. No matter how unique your business idea is, there is always competition in every business industry, and marketing is the best technique to distinguish your company from those of your rivals.

There are many marketing strategies that you can use, depending on your business. Whether through digital marketing or traditional marketing, investing in marketing services for your business helps you build a brand and effectively promote it to your target market.

Each marketing approach will have significant effects on your business. You just have to choose which marketing strategy will surely meet your needs. Here are some effective marketing strategies you can use in today’s digitally-driven era:

  • Social media marketing
  • Email marketing
  • Search engine optimization (SEO)
  • Outbound and inbound marketing
  • Telemarketing
  • Public Relations (PR) marketing

Focus on Networking

Every business, particularly startups, should focus on expanding connections and networking to increase the possibility to develop and grow. Business networking is an initiative to build and keep a positive relationship with other people in your business industry. These people can be professionals, other business owners, or average people in your industry that may help you find new business, get referrals, get new customers, acquire partnership opportunities, find mentorship and support, and other things that can impact your business positively.

In other words, networking can give you access to opportunities that you might not be able to find on your own. Having a wide network and contact list can allow you to gain important insights, stay updated on industry developments, and even achieve your business goals. Networking can be accomplished in a wide range of diverse conditions, especially in your local area. There will always be networking possibilities for you to take advantage of, whether you’re attending a meeting, forum, tradeshow, event, or simply drinking coffee with other people. As long as you build connections with other people in your industry, you are expanding your network. By networking, you can find new clients and recommendations that could hasten the expansion of your startup.

Understand Your Clients

Clients and customers are the lifeblood of your business. Without them, your business won’t work. That’s why it is important to understand your clients and customers so that you can provide them with the best service possible and build a loyal client base. One of the best ways to understand your clients is to know their needs — meeting their needs will significantly improve their experience with your business and encourage them to do more business with you.

You can use data to better understand your clients; you can use surveys and customer information to know who your clients are and what they need. In addition, you should know your competitors and their clients. Once you understand which type of clients goes to your competitors, you can generate action plans to meet their needs. Instead of going to competitors, they will rather be doing business with you, increasing your client base. In other words, if you understand your clients, you will know how to meet their needs and impress them with your products and services.

Get Business Insurance

Every business faces risks daily, that’s why it is important to have adequate business insurance. Without it, your company could be exposed to legal dangers and sustain significant monetary losses as a result. No matter how careful you are with your business, there are always unanticipated risks that can happen.

Business insurance can help you with the costs of liability and property damage claims in case of accidents or other unexpected occurrences. Without business insurance, you as the business owner may have to pay for costly losses or legal claims. Depending on how grave the incident is, this could be a huge financial burden or even can lead to the downfall of your business.

While there are different types of insurance that you can get, here are some important business insurance policies that can help protect your local business from different types of risks:

  • General Liability Insurance (GLI): Protects your business from liability claims
  • Commercial Property Insurance: Protects the property, building, or equipment that you use for your business
  • Business Income Insurance: Replace your lost income to pay for ongoing expenses, such as rent, bills, or payroll
  • Professional Liability Insurance: Protects your business from claims that state your business made a mistake from your service or your products caused harm
  • Workers’ Compensation Insurance: Protects your employees if they get hurt or sick on the job
  • Data Breach Insurance: This helps your business to take action against data breaches that may cause cyber security risks to your business
  • Commercial Auto Insurance: Protects you and your employees on the road while driving a company-owned vehicle from property damage and bodily injury claims from an accident

Hire a Reliable Lawyer

Starting a local business not only focuses on how to launch the business successfully but also on how to start it legally. Starting a business involves paperwork and includes important legalities. You don’t want to overlook the legal aspect of your business, particularly when you are just starting. Make sure that your local business is legally compliant with registrations, contracts, tax paperwork, and other documents. That’s why you need a reliable lawyer that you can trust to take care of all of your business legal needs.

Henderson & Henderson Law is a law firm that is home to business attorneys that will allow your entrepreneurial spirit to flow, so your focus will be on customers and the expansion of your business, rather than the distraction of complex legal matters. With a reliable business lawyer of Henderson & Henderson Law, you will have the peace of mind of knowing that you and your business are in more than capable hands, ensuring all legal matters are covered, such as contracts, consulting with entrepreneurs, negotiating complex situations, taxation, and intellectual property, as well as taking cases to court.

If you’re looking for a trusted and reliable lawyer, Henderson & Henderson can help you with all legal matters that come with your local business. Contact them today and learn more about how our business attorneys can help you start a safe and secure local business and achieve greater success.

Wesley Henderson

Hi, I'm Wesley! A business attorney turned entrepreneur devoted to simplifying how you protect your business and your assets. Like you, I'm an business owner so I get it and I started Drafted Legal to help you put in place simple and sound legal strategies so you can focus on your business and not worry about getting lost in legal nuances.

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