How to Start a Coaching Business

Written by Wesley Henderson

March 5, 2023

Starting a coaching business can be an excellent way to make money and help people achieve their goals, but getting your business off the ground can be challenging.

You could face many potential problems when launching your coaching business, from financial concerns to marketing and legal challenges.

If you want to learn how to start a successful coaching business and form the mindsets of many aspiring individuals in your chosen industry, this blog post will teach you everything you need to know.

What Are the Benefits of Starting a Coaching Business?

If you’re still on the fence about starting a coaching business, here are some of the many benefits you should consider:

  • Anyone can easily enter the industry: Breaking into the coaching industry is relatively easy. With little to no cost to start your own business, you can start helping people achieve their goals quickly. Even without decades of experience, you can easily find your way into the coaching business.
  • High market demand: The life coaching sector in the United States is a perpetually growing industry, and more professionals or individuals are looking for coaches to help them maximize their life and realize their full potential. With a bright outlook for the industry, it’s a great time to get into the life coaching business.
  • Vast freedom of choice: With a coaching business, you can select who you work with, how long you work with them, and what niche you focus on. You can also conduct online coaching sessions, so you can easily work anywhere in the globe.
  • Become a trusted person in the industry: As your coaching business grows, many people and organizations will turn to you for your expert advice. You can eventually become a thought leader in your niche and establish yourself as an authority within the industry.

What Are the Basics of Starting a Coaching Business?

With the promising advantages of starting a coaching business, you may want to take the plunge and get your business up and running. Here are the key steps you should keep in mind if you want to jumpstart your own coaching company:

Identifying Your Coaching Niche

First, you must identify what type of “coach” you want to be. You could be a health and fitness coach, a life coach, or a startup coach — the possibilities are endless.

It’s essential to narrow down your niche so you can differentiate yourself from other coaches and prioritize the target audience you want to help. If you’re still unsure, here are some of the most profitable coaching niches:

  • Business coach
  • Career coach
  • Executive coach
  • Sales coach
  • Relationship coach
  • Health coach
  • Life coach
  • Financial coach

The key here is to select a niche that you are passionate, knowledgeable about, and willing to stick to in the long run.

Obtaining Coaching Certifications

Coaching certifications are not necessary, but they can give you an edge against other coaches since it verifies that you are qualified to provide top-notch services. Obtaining certificates also expands your network and allows you to find potential clients quickly.

Here are some of the best coaching certification programs you might want to consider:

Preparing Your Finances

Unlike most commercial and service-type businesses, you don’t need to spend a hefty amount to get your coaching business up and running. Most of your necessary business expenses would probably come from the legal and marketing aspects.

Operational expenses, such as rent and office supplies, can also be eliminated if you plan on conducting online coaching sessions.

Regardless, preparing yourself financially is a must before starting any business, especially if it’s your first. You’d probably need around $5,000 to cover necessary and optional expenses like business licenses, insurance, and other legal fees.

Female coach at whiteboard

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Marketing Your Coaching Business

Marketing is an essential part of running a coaching business. You must be creative and aggressive when it comes to marketing your services, both for potential clients and other partnerships.

You can start by creating a website and social media accounts for your coaching business. Having an online presence with consistent content production is already one step toward success.

When it comes to marketing efforts, you have vast options to choose from. You can create content for your website, host webinars and workshops, or use email campaigns to reach potential clients. You can also attend networking events and conferences in related industries or collaborate with other industry professionals.

Acquiring and Retaining Clients

As you continue to market your business, network with other coaches, and establish your authority in the industry, you will eventually acquire clients.

Once you’ve acquired your first client, the key to success would lie in keeping them satisfied with your services. Nurture your relationship with your current clients by regularly checking up on them and offering additional assistance whenever possible.

You can also incentivize referrals from existing clients to gain more leads, grow your community and client base, and expand your business.

Growing Your Team

When you start working with multiple clients and your schedule gets busy, you might consider growing your team. This could mean bringing in partners, hiring virtual assistants, outsourcing your marketing efforts, or contracting other coaches to help you fulfill your client’s needs.

A growing team means a thriving business. Having a team with the right expertise and skills will help ease the pressure of running a coaching business, so you can focus on helping your clients optimize their lives.

What Are The Legal Aspects of Starting a Coaching Business?

When starting a coaching business, it’s essential to understand the legal aspects of the venture. Setting up your business may require obtaining different licenses and permits depending on where you live. Here’s your guide to help set you off on the right foot:

Get an LLC

A limited liability company (LLC) is probably the best business structure you can apply for your coaching business. An LLC combines a corporate structure’s limited liability feature and a partnership structure’s tax flexibility.

This hybrid business structure is best if you want to protect your personal assets from any lawsuits or bankruptcies related to your business. If you want to register your LLC in less than a week and get your business off the ground, this LLC Registration is the right choice for you.

Start an LLC today!

Get Agreements

The nature of every business relationship stems from the agreements signed by you and your client. These agreements outline everything about the relationship, from your services and expectations to payment details. That’s why it’s crucial to craft separate contracts for different scenarios.

Drafted Legal’s Legal Templates For Coaches is the perfect solution for your needs. This package includes everything you need, like client contracts, service agreements, and non-disclosure agreements (NDAs). A carefully curated agreement helps set you up for success and protects you in case of any issues with a client.

Acquire a Business License

It might come as a surprise to you, but not all states in the US require business owners to get a license to operate. However, if your state requires a business license, you should get one before starting your coaching business. Otherwise, you may be facing hefty fines and other legal penalties.

Different states impose different steps to obtain a business license, so check with your state’s official government website or Small Business Administration to find out more.

Create a Separate Bank Account

Once you structure your coaching business as an LLC, your personal assets are separated from your business assets, and creditors can’t seize them.

To make sure you keep a clear distinction between your business and personal finances, open a separate business bank account for your coaching business in the name of your LLC.

This will help you track all your expenses, income, fees, and other payments more accurately. Plus, it makes filing taxes much easier since you will have all the information in one place.

Consider Purchasing an Insurance

Businesses, regardless of size and industry, are prone to inherent risks. Unfortunately, not all coaching businesses take off after launch. You need to be prepared for anything and have a plan B if things don’t go your way.

A business insurance policy can give you the confidence and security you need as a business owner. This will also protect you from any liabilities or risks related to your coaching business, such as errors, omissions, and negligence.

In today’s insurance market, you have countless selections of business insurance policies. Before signing any policy, read its terms and conditions carefully.

Jumpstart Your Coaching Business Today

Starting a coaching business, or any business, requires considerable planning and preparation. Getting everything in line can be daunting, and you might be discouraged by the process. But with the right strategies in place, you can get your business up and running in no time.

Drafted Legal is your one-stop shop for all the legal templates and agreements you need to jumpstart your coaching business. Get instant access to our bundles and start building your empire today!


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