How To Start a Business as a Social Media Manager

Written by Wesley Henderson

November 21, 2022

woman working on social media

Starting your own business can be a daunting task. You have to worry about licenses, permits, and regulations.

What if you could start your own business with little to no overhead? And what if that business was in high demand?

Social media management is a great way to start your own business. As a social media manager, you would be responsible for managing the social media accounts of companies and organizations. This is a growing industry, and there is a high demand for social media managers.

If you’re interested in starting your own social media manager business, this article will teach you everything you need to know. We’ll cover all the steps you need to take to start your social media management business legally. Let’s start.

Step 1: Draw Up a Business Plan

The first step to starting any business is to draw up a plan. This will help you map your goals and objectives and determine what kind of resources and budget you’ll need to get started.

This may seem daunting, but it’s not as complicated as it sounds. Your business plan should outline your business goals, strategies, and how you plan on making money.

For example, suppose your goal is to become your city’s number one social media manager. In that case, your strategy might be to focus on building a robust online presence for your business and actively pursuing clients.

And, of course, you’ll need to have a plan for making money — social media managers usually charge an hourly rate or a monthly retainer fee.

If you need help putting together a business plan, plenty of templates and guides online can walk you through the process.

Step 2: Register as an LLC

The next step is to register your business as an LLC. This will help protect your personal assets if your business is sued.

You can register your LLC online in most states or hire an attorney to do it for you. The process of registering your business as an LLC is relatively straightforward, and is well worth the effort to do so to protect your assets.

Step 3: Draft Your Client Contracts

Once your LLC is registered, it’s time to start working on your client contracts. These should spell out the scope of work you’ll be doing for each client and how much they’ll be paying you.

Having solid contracts in place from the beginning will help protect you and your clients.

If you need help drafting contracts, Drafted Legal can help. Simplify your life with Drafted Social Media Manager legal template.

Step 4: Build Your Website

Now that everything is squared away on the legal front, it’s time to start working on marketing yourself.

The first step is to build a professional website that prospective clients can visit to learn more about your business and services.

If you don’t have any web design experience, there are plenty of web development platforms like WordPress or Squarespace that make it easy to create a beautiful website without any coding required.

Step 5: Look for Clients

Now that you have all the basics, it’s time to start looking for clients! There are a few different ways you can go about this:

  • You can reach out to businesses directly and pitch them why they should hire you as their social media manager. Highlight your previous successes or discuss how you could help them achieve their goals.
  • You can also look for job postings on sites like Indeed or Craigslist.
  • Another option is to sign up with a platform like Hootsuite Insights, which connects businesses with qualified social media managers for one-off projects or long-term retainers.

Whichever route you take, make sure you put your best foot forward and show prospective clients why they should hire you instead of someone else.

Step 6: Start Doing Business!

Now comes the fun part — doing the work! Once you land your first few clients, it’s time to start cranking out posts and helping them grow their social media presence.

Remember, communication is vital when working with clients, so stay in touch throughout the project and keep them updated on your progress.

If everything goes well, they may even decide to give you repeat business or refer you to other potential clients!

Work With Drafted Legal Today

So, there you have it! Six simple steps to starting your very own social media manager business.

Remember, always ensure that you are conducting business legally by getting the proper paperwork in order. Most importantly, have fun with it! Creating and managing social media accounts can be a lot of fun, so get creative and see what kinds of content your clients respond best to.

Already started your business? No worries, contact us today, and we can help get you up to speed.


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