How To Bill Insurance as a Health Coach

Written by Wesley Henderson

June 22, 2023

These days, health coaches are in high demand. With the rise of chronic health conditions like diabetes and obesity, people are searching for ways to take control of their health. And as a health coach, you have the opportunity to help them succeed with their goals. But how do you get paid?

One of the most effective ways is to bill insurance companies for your services. In this article, discover how you can bill insurance as a health coach and get the most back for your services.

Understanding Insurance Coverage for Health Coaching Services

Before anything, it is important to understand that health coaching services are not always covered by insurance. However, if you have already taken the necessary steps to become a certified health coach and you meet all of the guidelines set forth by your clients’ insurance companies, there is a chance that they may be able to receive coverage for your services.

Make sure you understand the rules and regulations that come with billing insurance for health coaching services. Each insurance company has its own set of criteria that must be met in order to receive coverage, so familiarize yourself with these before offering your services.

Make sure you protect yourself legally by having a contract in place that clearly outlines the services you are providing, including terms of payment and any other relevant information. These coaching legal templates bundle can provide you with all the necessary paperwork to make sure that you are covered.

Steps for Successful Insurance Billing as a Health Coach

Here are the steps on how to bill insurance as a health coach:

Determine Insurance Coverage

The first step in billing insurance for health coaching services is to determine what kind of coverage the patient has. You can do this by asking the patient to provide their insurance card or contact information and then calling their insurance provider. Some providers will require a diagnosis code before they will cover health coaching services, so it’s important to be aware of any such requirements ahead of time.

Complete Credentialing Process

Next, you will need to complete the credentialing process with the health insurance provider. This involves providing proof of credentials, such as your degree and license number, as well as undergoing a background check. Once you’re credentialed, your name will appear in their directory of providers and you can begin accepting patients with that provider’s insurance.

This can bring in a lot more clients to your practice, which means more money for you. However, be aware that this process can take up to six months or longer and the paperwork is extensive.

Set Up Billing and Documentation Systems

To begin, you must obtain a Tax Identification Number (TIN) from the IRS and register as an independent contractor or sole proprietor. You will also need to create invoices for client services, track payments, and manage your accounts receivable. You can maximize software to streamline your processes. Additionally, be sure to document all interactions with clients so that you have a record of the services provided.

Learn Billing Codes

As a health coach, you need to know which codes are used for services related to your work and make sure that you are properly using them when submitting claims. Understanding the different types of codes available and what they mean can help ensure that you get paid correctly and on time.

Submit Claims and Follow Up

Make sure you include all the necessary documentation, such as patient information, diagnosis codes, and treatment plans. Also be sure to keep copies of all your submissions for your records. Once submitted, follow up with both the insurer and the patient (if applicable) in a timely manner to ensure that payment is received promptly.

Stay Informed

Stay updated on the latest insurance billing codes and requirements for health coaching. Each year, insurance companies may update their policies and create new rules that affect how health coaches bill for their services. Familiarizing yourself with the most recent updates will ensure you remain compliant with all relevant regulations.


As a health coach, billing insurance can be an intimidating process. It is important to understand the requirements of your state and any potential payers in order to maximize reimbursement for services rendered.


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